Where The Deal Is Moving

Every year, NEF’s Proptech Index maps the companies reshaping the real estate transaction. This year, the shift is moving faster.

AI is entering valuation, marketing, customer follow-up, market analysis, documentation and risk assessment. The question is no longer whether technology will change the broker’s job, but which parts of the transaction will still require human judgment — and where the competitive advantage is moving.

Svein Strømnes  and Robert Skramstad look back at the proptech decade behind us: what changed, what took longer than expected, and which lessons matter. Then they highlight some of the companies making an impression right now - and what they tell us about what comes next.