Shon Lamp: Your AI Is Not Your Advantage (Your Data Is)

Everyone will have AI and access to increasingly powerful models. So where does competitive advantage come from in real estate?

Shon Lamp, Director of Marketing AI, Data & Property Performance at Cushman & Wakefield, argues that the winners in real estate will be decided by who owns, connects and understands the few data entities that actually drive revenue.

AI doesn’t fix fragmented data, it just scales the mess. Drawing on Cushman & Wakefield’s global experience, Lamp shows how leading real estate organisations are turning property, customer, market and transaction data into a competitive asset and create a foundation that allows AI to price, predict and act.