Francesca Cortesi: The Last Search For A Home

Will finding a home become something we delegate?

Tomorrow’s homeowner will not approach housing the way previous generations did. Her finances, household, values and expectations are changing – and so is what she needs from the journey towards a home.

Her agent may already know what she wants, but will she truly delegate the search for a home to an AI agent? Drawing on Vend’s own experiments across the Nordics - including what worked and what didn’t - Francesca Cortesi, Chief Product Officer at Vend Real Estate, explores the gap between the disruption narrative and actual buyer behavior. She breaks down why finding a home remains deeply emotional and hard to automate, how invisible AI can enhance the experience without replacing the seeker, and why trust, data, and control will shape the next era of property search.